Design thinking and design action are two parts of the model for creating impactfull solutions. When an organization does ‘design thinking’ it’s as if its head is raised up high looking forward (and at the vision of what’s next) and when the organization does ‘design action’ their head is down and focused on executing with excellence (and style). Every project needs to do both, one right after the other, to create momentum to reach large organizational goals.
The motion between the two types of design and the momentum generated becomes the central activity for the CXO of the new organization. The rate at which a organization can switch between both will determine the agility, competitiveness and success a company in the new economy.
